Branding • Creative Direction
2025
The Making Room
The Making Room explores how a brand can communicate its personality through imagery, tone and visual consistency. The project brings strategy and art direction into one cohesive system.
Client
Northline Studio
Discipline
Branding • Creative Direction
Project overview
An image-led identity for a shared workshop in Los Angeles, including art direction guidelines, a launch photo library and a content playbook the in-house team can keep using.
Creative brief
Northline Studio was opening a new shared workshop and needed it to feel welcoming to working makers while still looking considered and confident online and in print.
Approach
We started with moodboards and visual research, then spent time in the room watching how people actually worked. The final system uses real materials and hands in progress as its main language.
Credits
Creative direction
Virelune
Identity design
Northline Studio
Copywriting