Casting • Portraiture
2025
Human Frequency
Human Frequency celebrates the people who give a story its pulse. A thoughtful casting approach and relaxed portrait sessions created a collection full of character.
Client
Daylight Co.
Discipline
Casting • Portraiture
Project overview
Thirty portraits drawn from an open street casting across Los Angeles, shot in one week and later used across a brand film, a print series and a public exhibition.
Creative brief
Daylight Co. wanted to move away from familiar faces and show the real range of people who use its products, with casting that felt honest and never tokenistic.
Approach
We cast from neighborhoods, classes and community groups rather than agency books. Sessions were short and relaxed, and colored light gave each portrait its own mood without hiding the person.
Credits
Casting & photography
Virelune
Casting assistant
Jonah Weiss
Lighting