Photography Direction • Campaign
2026
In Motion
In Motion brings a bold visual language to a campaign about expression and momentum. The direction balances dynamic composition with intimate, human details.
Client
Common Era
Discipline
Photography Direction • Campaign
Project overview
A seasonal campaign covering stills, out-of-home and social content, photographed with dancers and performers across two studio days and one night on stage.
Creative brief
Common Era needed a campaign with real energy that could stretch from a billboard to a phone screen, and that celebrated the people wearing the clothes as much as the clothes themselves.
Approach
Long exposures and stage lighting turned each performer’s movement into the graphic element. We paired those wide frames with close, quiet portraits so the campaign had rhythm and warmth.
Credits
Photography direction
Virelune
Movement direction
Sadie Okafor
Production